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Why Automation Is No Longer Optional for Ticket Brokers

The secondary ticketing industry has become fiercely competitive. With dynamic pricing, unpredictable demand, and inventory spread across multiple platforms, ticket brokers can no longer rely on manual processes to stay ahead. What used to work 5 years ago—manually managing listings in spreadsheets and clicking through each marketplace—is now a bottleneck that limits growth and kills profitability.

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