How MLB Fueled Attendance and TV Viewership in 2024
⚾ The 2024 MLB regular season hit new highs, with record-setting attendance and TV viewership 📈
🏟️ From packed stadiums to record-setting TV viewership,, the fan excitement is undeniable. And now, the playoffs are here!
Major League Baseball (MLB) ended the 2024 regular season with a significant boost in attendance. The league recorded the highest attendance numbers in seven years, with more than 71 million fans attending games throughout the season. This marks the first time since 2012 that MLB has achieved back-to-back annual attendance gains, with an overall increase of 11% since 2022. Much of this growth is attributed to the new rule changes that have resulted in shorter game times, making it more convenient for fans to attend games, especially on weekdays.
In particular, MLB saw a 13% rise in weekday attendance, driven by the ability of fans to enjoy games without worrying about late-night finishes on work or school nights. These new rules have also contributed to increased fan engagement, both at ballparks and through streaming platforms like MLB.TV, which broke records for streaming minutes watched this season.
Overall, the excitement around the league, fueled by faster-paced games and enhanced fan experiences, has brought a renewed energy to MLB, a current that has continued during the highly anticipated postseason.
MLB Playoffs Happening Now
The 2024 MLB postseason is proving to be a fan magnet, not just in stadiums but on television as well. Building on a strong regular season, the Wild Card round set records, averaging over 2.6 million viewers per game. This marks a 16% increase from 2023, with games like the Mets-Brewers attracting 3.7 million viewers.
Looking ahead to the Division Series and Championship Series, we can expect ticket prices to rise even further as the stakes get higher, especially with teams in powerful markets still in competition.
For brokers, the postseason represents a crucial time to analyze pricing trends, demand fluctuations, and fan preferences. Stage Front provides brokers with advanced technology solutions designed to optimize pricing strategies and streamline consignment and fulfillment processes, ensuring that ticket brokers can capitalize on the booming interest.
