Stage Front Expands LaLiga Partnership to Mexico

LaLiga North America expands multi-year partnership with ticketing industry leader Stage Front in Mexico

The deal provides LaLiga NA with a partner who will advance Fan Engagement in Mexico through unique efforts such as sweepstakes, giveaways, local events, and more to assist in fandom growth. This partnership will provide exclusive opportunities for fans in Mexico to get access to match tickets, local watch parties, online special events, and other fan engagement activities.

New York, October 21st, 2021. LaLiga North America and Stage Front have announced an expansion of their multi-year partnership by adding Mexico as a focused territory along with the United States.

Earlier this year, LaLiga North America and Relevant Sports Group announced Mexico as a new territory to include in the markets LaLiga North America manage, along with the United States and Canada. The goal of the expansion into Mexico is to use the undeniable power of the LaLiga brand to accelerate soccer growth across North America.

The partnership expansion with Stage Front is a natural fit as the brands focus on tickets and an industry-unique combined effort through digital media, marketing, content, global data, and fandom growth.

This partnership will provide exclusive opportunities for fans in Mexico to access tickets for games, local watch parties, online special events, and other fan engagement activities.

“LaLiga has a highly engaged and coveted fanbase in the U.S. that interacts with our properties across multiple touchpoints including content, events, and grassroots activations. Through the partnership with Stage Front we have increased interactions and activations with our fanbase. We would like to replicate the same success we had with StageFront in the US in Mexico, offering exclusive experiencies to our fans in Mexico to get closer to them,” said Boris Gartner, CEO of LaLiga North America.

“Karl Roes, Founder and CEO of Stage Front adds, “This is a natural fit as we continue to grow our relationship with LaLiga North America. Initial efforts in Mexico have brought unprecedented results. We look forward to growing this dynamic, largely untapped market together”. Tulaib Faizy, Head of Strategy, added that “Stage Front has increased its presence in soccer, globally. With new partnerships already in place in Mexico, it makes sense for this expansion to bring a fresh, unique approach to engagement and hospitality”.

About LaLiga North America
LaLiga North America is a first-of-its-kind joint venture between LaLiga, Spain’s top-flight league, and Relevent Sports Group, the premier international soccer events and media business in North America and Asia, which serves as the exclusive representation of LaLiga in the U.S., Canada and Mexico for all business and development activities. Since 2018, the operation has supported the league’s growth in the region through consumer-related activities including content development, events and activations, marketing agreements, development of youth players and coaches, exhibition matches, and plans to have an official LaLiga Santander match played in the U.S. LaLiga North America secured a historic rights agreement for LaLiga with ESPN beginning in August 2021, and created LaLiga North America Studios, a dedicated content operation that produces 20 weekly digital shows in English and Spanish specifically focused on growing and engaging its fans locally. U.S. partners include Verizon, Herbalife, PointsBet, Camarena Tequila, StageFront Tickets, and GreenPark Sports.

About Stage Front
Founded in 1984, Stage Front has grown to be a prominent leader in the entertainment industry. Their proprietary technology includes ticket distribution, pricing, and real-time web-based portals that elevate over 200 clients in their strategic efforts.

Recently, Stage Front rebranded its retail site,, to coincide with a growth restructure of its business operations and technology departments, focusing on hospitality and enhanced tools.; The integration into partnerships drives an increased strategic vision, including digital and eCommerce data and analytics.

Media Contact:
Mike Guiffre