As 2019 came to a close we saw some interesting trends in data as related to our Top 8 Secondary Website Partners. Overall, there were pretty static visit number for secondary sites with one exception: Viagogo saw its visitors increase by over 100% month over month. This accounted for basically all traffic increase. While that makes sense because of the reported StubHub Acquisition, some numbers were still interesting:
- Viagogo saw their organic search traffic increase by roughly 500%
- While this can be attributed to the SEO equity in online PR / Articles they were still heavy in PPC (paid search)
- Keeping heavy in PPPC combined with high organic search rankings drove customer trust
- Typically, ranking high in SEO combined with PPP drives additional consumer trust and clicks
For reference please visit additional posts on traffic numbers.
Key Data Point: “Search traffic increased again in month over month with roughly 68% of all desktop ticketing traffic coming from organic or paid search”
- TickPick continues to rank second in page views per visitor behind Stubhub
- Reddit bounced back by out performing Facebook and Twitter in quite a few referral numbers
- Overall referral numbers are still low, as is social referral traffic