January, 2020 Secondary Web Traffic

Posted on: 02/7/20

January, 2020 almost mirroed the previous month in traffic being up slightly.  However, page views were way down.  This was most likely due to searches for the NFL playoffs and Super Bowl driving traffic.  Some other interesting notes: Viagogo saw their organic search traffic increase stay up from November at roughly 500% The SEO equity...

Super Bowl LIV Tickets Score Major Touchdown in Record Books

Posted on: 02/5/20

For most people Super Bowl Sunday is a chance to have a couple beers, one too many plates of food, and huddle around a big screen TV with family and friends to see the culmination of the NFL season.  Super Bowl Sunday to most has become a quasi-American holiday, the biggest game of the year....

December, 2019 Secondary Web Traffic

Posted on: 01/13/20

As 2019 came to a close we saw some interesting trends in data as related to our Top 8 Secondary Website Partners. Overall, there were pretty static visit number for secondary sites with one exception:  Viagogo saw its visitors increase by over 100% month over month.  This accounted for basically all traffic increase.  While that makes...

November, 2019 Secondary Website Traffic

Posted on: 12/16/19

With the NFL winding down we have seen a little dip in quite a few metrics as well as less investment into paid search from our top 8 sites. We saw approximately 5,500,000 fewer website visitors and 32,000,000 fewer page visits. However, while the numbers look large in disparity, this represents only .3% fewer page...

The Hidden Fan Podcast

Posted on: 11/22/19

If you are involved in any aspect of the business of tickets, check out  Episode #1 of the Hidden Fan Podcast. The podcast is created and hosted by sports business consultant Troy Kirby, and has Stage Front’s own Mike Guiffre as co-host.  This episode takes a deep dive into the digital side of ticketing, distribution,...

October, 2019 Secondary Website Traffic

Posted on: 11/12/19

As the NFL is reaching its halfway point, CFB is closing in on bowl season, and arena sports are moving through their first quarter, we at Stage Front wanted to update you on the secondary traffic numbers for October.  As a comparison, the October numbers are similar to September in traffic and page visits.  And...

September, 2019 Secondary Website Traffic

Posted on: 10/8/19

As the need for widespread distribution of tickets becomes more important, at Stage Front we will work to provide global data as often as possible.  This will hopefully, in combination with our analytics, allow for informed decision making in pricing strategy.  For reference please visit our post on traffic and search data for August, 2019....

Ticket Distribution and Why it Matters

Posted on: 09/18/19

It has become commonplace in the ticketing industry to discuss distribution and why it matters.  For the most part everyone understands what that generally means: Your tickets are distributed to multiple sites thus gaining exposure through marketing initiatives and a large customer base. However, is there a global understanding of the technology, infrastructure and number...Graphic #2 Sources PPC Visitors are 50% more Likely to Make a Purchase eCPC Increases PPC Spend by 30% The Top 3 Paid Ads Receive 41% of the Traffic The Top Position in a Google Search has Click Through Rate 4 Times that of Average Websites PPC Increase Brand Awareness by 80% The Average Global...